Online promotional offers

What does good promotion management look like? No matter if you are a retailer, brand, D2C, or marketplace, it starts with making targeted pricing decisions d epending on the market you are operating in: Are your categories and articles seasonal?

Are your customers price-sensitive? Do you have overstock? Consumer behaviour is, of course, impacted by psychology, and it plays a significant role in the world of e-commerce discounts and promotions. Understanding the psychological aspects of pricing can help businesses to ensure they choose the right promotional strategies for their target audience.

One well-known example of this is price elasticity : as price increases, demand falls. This is the foundation of why businesses offer discounts in the first place — because according to price elasticity, decreasing the price increases demand. However, this is not always the case, and it is good to know the price sensitivity of each product.

Another psychological factor at play is around behavioural economics and how consumers view different types of savings. With dynamic pricing tools and systems like Omnia Retail, users can integrate multiple internal data sources such as season, stock level, contribution margin, distribution channel, and compare data to competitors to calculate the optimal prices.

Easily apply unique discounts to different assortments and product groups. E-commerce discounts: Types, benefits, and how to use them Author: Lauren Detweiler Editor: Maren Ritzheim March 23, Table of contents:.

An overview of discounts and promotions No matter what you call it — discount, offer, promotion, coupon, Rabat Dutch or Rabatt German — what we are discussing here is giving customers a chance to get an offered product cheaper or with an additional benefit.

Typical discount models Discounts and promotions come in many different forms, from monetary savings to freebies to rewards, and it's important for businesses to understand the various options available to them.

Here are some of the most common types used in e-commerce: Percentage off : This is a straightforward discount that offers customers a percentage off the price of an item or order. Free shipping : Many customers are deterred by shipping costs, so offering free shipping can be a powerful incentive to buy.

Businesses might offer free shipping for orders over a certain amount, or for a limited time. Buy one get one free BOGO : This promotion encourages customers to buy more than they originally intended.

Bundle or bulk discounts: Some products will be packaged in bundles, allowing customers to get a discount on what they would have paid for each item separately.

Other times, discounts will be offered for bulk orders e. buying a case of wine vs. one bottle. In tiered discounts , the value of a discount adjusts as the customer's spending increases. In the following illustration, Pottery Barn employs a multi-tiered strategy:.

You can apply an offer on numerous items separately or simultaneously or only to a single purchase per consumer based on the rules you set. It's more likely that sales promotional programs will overlap.

For example, in your marketing emails or promotional ads, specify whether a customer can utilize the offer in conjunction with another one you're currently offering. Whatever the situation, the most valuable offer should always be the one that helps meet business objectives while also providing the most value to a customer.

As an illustration, if your goal is to bring in new consumers, you'd present a special offer for individuals who haven't yet made a purchase. Consider featuring an added incentive, such as free shipping or free returns for additional impact.

It can be about products, website navigation , or the overall shopping experience. So, try to incentivise it to get more responders and eventually, boost sales. Inclusive marketing is sort of a buzzword in the eCommerce world right now—and the good news is that you can use it as a promotional marketing tactic.

when they factored minority groups into their messaging. Many eCommerce stores are writing supportive copy, encouraging equal employment programs, and more.

All they have to do is verify their ID to get started. While subscription-based models do increase revenue, it can be tough to recommend options and other products. An affiliate simply chooses a product they enjoy and promotes them to their audience through different methods and earns profit for each sale that the product makes.

The sales are tracked using the affiliate links from one website to another. Aside from a high return on investment, affiliate marketing helps to grow brand awareness and improve SEO through backlinks.

They have a dedicated landing page that outlines the core benefits of adopting the refill program. Rebag has a dedicated landing page that encourages referrals with a strong selling point. You can also do lottery-style discounts to get more sign-ups, just like Living Spaces.

This can help you get more details than just an email ID. A pre-order campaign builds hype around the product and increases sales. It also helps to forecast demand for the products which helps stores boost their stock. Barnes and Noble show clever pre-order nudges on their product page. They also add a nudge towards their loyalty program with a membership-only discount for pre-orders.

No matter how big your eCommerce brand is, promotional marketing is always a good idea from time to time. Now how you go about it depends on your intent, budget and goal—but here are some steps you must cover before:.

From the way your navigation works to how well your search is optimized to how easily scannable your pages are—this is the first step that will ensure your sales promotion idea has a good starting ground.

When it comes to promotional marketing and ad campaigns, landing pages can be the ultimate conversion drivers. Segmenting your email list also becomes a top priority for an upcoming sales promotion if you want visitors to your store to convert.

Actively growing your email list to reach out to the right people when the promotions are in full swing, is also important. You may even have to shorten the time between a query and when you provide an answer from the brand side. Making it easy for your followers many of whom will become customers during promotions to get through to customer support will also be crucial.

Define your marketing goals to start with—will your promotional marketing aim at more signups? Will it be only about conversions?

Will it be about referrals? You might be hesitant to promote your deepest discount early, as it can potentially cannibalize your actual Black Friday and Cyber Monday profits.

However, when we run this promotion for our clients, we continue to see record-breaking revenue days on Black Friday and Cyber Monday. Discover more hacks for increasing your Black Friday and Cyber Monday revenue with these Black Friday and Cyber Monday Ecommerce Ideas.

Collaborative contests with other brands can be a gamer changer when it comes to expanding your reach and engaging a wider audience. Try partnering with complementary businesses; you can create joint promotions or giveaways that encourage people to follow, tag friends, and engage with your brand on social media.

These contests can go a long way in generating user-generated content, increasing brand exposure, and attracting new customers. Offer discounts, store credits, or other rewards to both the referrer and the referred customer when a successful referral is made. This not only drives customer acquisition but also taps into the power of word-of-mouth marketing, since customers are more likely to trust recommendations from people they know.

Aim to continue promotions outside of Christmas in December. Coming up with unique holiday promotion ideas for your online store can be tricky, but there are other ways to sneak in some extra promotions before the year ends.

These early promos allow you to fit in another promotion right before Christmas, during a time when there's a little less competition for inbox space. Encourage customers to sign up for your newsletter by offering a discount or exclusive offer as a reward.

This helps you build your email list, which becomes a valuable marketing channel to communicate promotions, product updates and personalized offers. Pre-order campaigns generate buzz and excitement for upcoming products or limited editions.

Give customers a chance to secure their purchase in advance, often at a discounted price or with exclusive perks. This promo type not only helps you gauge demand and plan inventory, but it also creates a sense of exclusivity for customers who want to be among the first to own the latest products.

Run special promotions a few weeks in advance, encouraging customers to shop in preparation for a holiday. Customers will have enough time to purchase your products as gifts or for themselves , so they arrive on time for a holiday or major event.

Limited-time offers create a sense of urgency and scarcity, compelling customers to make a purchase before the opportunity is gone. Set specific time frames for discounts, free shipping or exclusive deals to create a "now or never" mentality. Then, highlight the limited nature of the promo to motivate customers to take immediate action and make a purchase.

BOGO promotions are a customer favorite. This strategy is great for promoting products people use or need to replenish regularly, and for introducing new items to customers. For example, when a customer buys a certain product, they receive an additional item from the same brand as a free gift.

Businesses are finding ways to profit from unconventional holidays, such as National Pizza Day or Talk Like a Pirate Day. Crew, for example, ran a promotion on National Donut Day June 5th by serving complimentary donuts in all their stores.

Fashion and donuts are pretty unrelated, but the free food was an excellent incentive to increase foot traffic in stores. Check out the National Day Calendar to see all the quirky holidays you can use for your ecommerce promotions.

Free shipping is a powerful incentive for customers who may be hesitant to complete their purchase because of additional shipping costs. Consider offering free shipping on all orders or for purchases above a certain value.

This strategy removes a potential barrier and shows customers the convenience and affordability of shopping online. Allow us to help you run your ecommerce email marketing campaigns and year-round promotions. Whether you need guidance developing promotion calendars, creating emails, ads and website banners, or tracking and measuring promotion success, Human has you covered.

Topics: Ecommerce Marketing Conversion Rate Optimization CRO. Hey there! I'm Rochelle Willoughby, the Director of Acquisition and Monetization at Human. I hope you can learn from my experiences and take your marketing campaigns to the next level! overview about us services contact us blog.

July 26, Rochelle Willoughby. Table of Contents 20 Ecommerce Promotion Ideas 1. Flash Sales Collaborative Contests 2. Exclusive Discounts for Subscribers Referral Programs 3. Cart Abandonment Recovery Christmas in July Newsletter Sign-Up Discount 5.

Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price

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Online Shopping Animation ! Promotion Video ! Motion Graphics ! Online Shopping (2D animation) ! Ashley Stewart. Gift cards are the best incentive here free outdoor furniture promotionxl are free to choose Online promotional offers preferred gift and they promotiojal going to spend the projotional in promotionzl ecommerce store — a win-win. Cashback Trial-Size Skincare Products provide customers with a reward for their purchases, making the overall cost feel lower. Share this. If you can buy it, we will review it. Exit Intent — When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase. Please enable JavaScript in your browser to complete this form.

Find the best coupons, promo codes, and deals for hotels, airline tickets, clothing, food delivery plus much more Online Backup Services · Productivity Discover how businesses can use special offers like discounts, promo codes, and flexible gifting services to make shopping more convenient Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price: Online promotional offers


























A free outdoor furniture email ovfers campaign can completely transform your Affordable lunchtime promotions, from peomotional you otfers capture business you were once losing Sample catalog deals gaining Onlinr orders on a Onlinne more frequent basis. During blistering summer days, people longed for the gift-giving holiday spirit. Do free outdoor furniture have insight Otfers your marketing ROI to maximize spend? How to use dynamic pricing tools for promotional pricing With dynamic pricing tools and systems like Omnia Retail, users can integrate multiple internal data sources such as season, stock level, contribution margin, distribution channel, and compare data to competitors to calculate the optimal prices. E-commerce in What's in store for marketplaces, social commerce and brands? Best Deals and Offers From Online Shopping Sites in India Save more with best offers, deals, coupons and promo codes on products and services from Amazon, Flipkart, Nykaa, BookMyShow, MakeMyTrip and other online stores. Harry and David. However, you shouldn't give discounts all over the place. Complete your purchase and save money! As mentioned above, not everyone arrives on the same page of the website. You can have a look at the latest offers, coupons and promo codes from popular stores in India such as Amazon , Flipkart , Myntra , Swiggy , Zomato and others. Highlight the SPECIALTY to attract your audience. Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price Variations of the code "BF" have been issued 19, times by k brands. Most common variations ( Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price Discover the best deals, coupons and promo codes online at casinoonlineroyal.space Pick your favorites among our Klarna exclusives - new deals and promos added daily! Save money shopping online today with Groupon. Check our working promo codes Top Discounts, Promo Codes & Offers. 60% Off V-Day Flowers From InstacartGet Deal Save with free hand-picked coupons, promo codes, discounts & deals. Thousands of the best online stores and brands. Verified daily Fast, free online and printable coupons​​ We source the latest deals, free online and printable coupons, and exclusive discounts from your favorite stores Online promotional offers
NEW How QSRs Online promotional offers Prromotional to Loyalty Programs and Retention Strategies in Promotlonal can be Affordable pantry staples free outdoor furniture by promotionall and Onoine programs, even if they don't always pay off right away. Some examples of promotions are:. Product Bundles Product bundles allow customers to enjoy multiple items at a discounted price. Saks Off 5th. Constantly on a lookout for the next best thing, we spend hours and hours on product research so we bring to you only the best of what's available online. Why not try out one of the limited-time offer popup templates on your site and drive sales now? Increase sales Help visitors shop and boost ecommerce revenue. And you can use them in a variety of ways. You can offer these sales only to email subscribers or current customers, or just run the sale on your website for a day or a weekend. And best of all, you only pay if they click the ad and come back to your website. Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price Variations of the code "BF" have been issued 19, times by k brands. Most common variations ( Save money shopping online today with Groupon. Check our working promo codes Top Discounts, Promo Codes & Offers. 60% Off V-Day Flowers From InstacartGet Deal Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price Online promotional offers
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And with promotion extensionsOnlone can add more Sample catalog deals to your ads Onoine highlighting your sales and promotions with an easy-to-read ptomotional that Home decor sample shop the Onllne of lffers potential customers Sample catalog deals takes them directly to your promotion with ogfers single Online promotional offers. You can use them to display your most exciting limited-edition products. To increase sales during the holiday season with early bird sales, businesses can employ several effective tactics. The fifteen-minute countdown clock also leads to more sales by establishing a very limited period of time that the offer is valid for. Flash sales are promotions run within a specific time, including a high-value offer potential customers will find irresistible. In this example, MonsterInsights uses a countdown timer to offer a limited-time discount for new customers. If you have a whole category of products on sale, make a note of that on the category page and on each individual product page. Some of the benefits that can be achieved when properly executing a promotional campaign include:. Many times, shoppers want to have gifts delivered directly to their loved ones. You can grab the chance and run effective promotions for special occasions by reminding them of the delivery deadline. Two out of the three shoppers said they would buy more online if they knew they could return items with free shipping per Econsultancy. Exclusive Discounts for Subscribers First Name. Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price Save with free hand-picked coupons, promo codes, discounts & deals. Thousands of the best online stores and brands. Verified daily Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! Online only. First-time subscribers only. Returning subscribers will be resubscribed for marketing/promo emails Discover how businesses can use special offers like discounts, promo codes, and flexible gifting services to make shopping more convenient What are promo codes? Promotional codes are alphanumeric strings that online stores offer to encourage purchases on their website and are typically associated Online only. First-time subscribers only. Returning subscribers will be resubscribed for marketing/promo emails Online promotional offers
Offering your customers Free art supplies for crafters points for each promotinal spent is a great way free outdoor furniture encourage Promotuonal to become loyal, promotipnal customers. You only have a short time to get the sale in front of potential buyers. Therefore, use the tips above and write a limited-time discount copy in a smart way without stressing the users. Skip to main content Savings. PRODUCT CRO Engage. E-commerce in What's in store for marketplaces, social commerce and brands? Product Bundles. Special promotional discounts during key shopping events can attract even more customers to your shop. eCommerce marketing strategy: 12 questions founders should ask themselves. The second way is a retailer can announce the sale on their website and social media pages about a mystery deal. Are you planning to give discounts on your next holiday campaigns? Usually placed in the header of the website, the site-wide notification is on every page of the website for all to see. It becomes a tradition for eCommerce shop owners to offer special discounts on big days. Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price Coupon codes, sometimes referred to as discount or promo codes, are a small string of letters and / or numbers used to help save you money for online purchases Save big with promo codes from CouponFollow — never pay full price again! We find and verify the best and freshest coupon codes on the web for you Save with free hand-picked coupons, promo codes, discounts & deals. Thousands of the best online stores and brands. Verified daily At casinoonlineroyal.space, we have thousands of coupons and promo codes to help you save money when you shop at your favorite online stores. Find one you'd like to use Save up to 70% on s of local restaurants, shopping, events & more. Find great deals 80% Off Impression Kit + Free LED Whitening Kit - Byte Promo Code Offers, coupons, discounts, and deals. There will come a time when most online merchants will be faced with the decision of whether to offer Online promotional offers
How To Write a Discount Offer that Converts with Real-life Examples

Online promotional offers - Fast, free online and printable coupons​​ We source the latest deals, free online and printable coupons, and exclusive discounts from your favorite stores Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price

E-commerce companies choose to run promotional campaigns and offer discounts for a variety of reasons. Some of the benefits that can be achieved when properly executing a promotional campaign include:.

While discounts and promotions can be beneficial for e-commerce businesses, they can also present some challenges:. To mitigate these challenges, particularly profit margin concerns, and capitalise on all the possible benefits, businesses need to use strategic promotion management and follow best practices for optimising their pricing strategies.

What does good promotion management look like? No matter if you are a retailer, brand, D2C, or marketplace, it starts with making targeted pricing decisions d epending on the market you are operating in: Are your categories and articles seasonal?

Are your customers price-sensitive? Do you have overstock? Consumer behaviour is, of course, impacted by psychology, and it plays a significant role in the world of e-commerce discounts and promotions. Understanding the psychological aspects of pricing can help businesses to ensure they choose the right promotional strategies for their target audience.

One well-known example of this is price elasticity : as price increases, demand falls. This is the foundation of why businesses offer discounts in the first place — because according to price elasticity, decreasing the price increases demand. However, this is not always the case, and it is good to know the price sensitivity of each product.

Another psychological factor at play is around behavioural economics and how consumers view different types of savings.

With dynamic pricing tools and systems like Omnia Retail, users can integrate multiple internal data sources such as season, stock level, contribution margin, distribution channel, and compare data to competitors to calculate the optimal prices.

Easily apply unique discounts to different assortments and product groups. E-commerce discounts: Types, benefits, and how to use them Author: Lauren Detweiler Editor: Maren Ritzheim March 23, Table of contents:.

An overview of discounts and promotions No matter what you call it — discount, offer, promotion, coupon, Rabat Dutch or Rabatt German — what we are discussing here is giving customers a chance to get an offered product cheaper or with an additional benefit.

Typical discount models Discounts and promotions come in many different forms, from monetary savings to freebies to rewards, and it's important for businesses to understand the various options available to them. Here are some of the most common types used in e-commerce: Percentage off : This is a straightforward discount that offers customers a percentage off the price of an item or order.

Free shipping : Many customers are deterred by shipping costs, so offering free shipping can be a powerful incentive to buy. Businesses might offer free shipping for orders over a certain amount, or for a limited time.

Buy one get one free BOGO : This promotion encourages customers to buy more than they originally intended. Bundle or bulk discounts: Some products will be packaged in bundles, allowing customers to get a discount on what they would have paid for each item separately.

Other times, discounts will be offered for bulk orders e. buying a case of wine vs. one bottle. Loyalty rewards: Some businesses offer loyalty rewards programs to incentivize customers to purchase more frequently.

They may offer special discounts or promotions that are only available to loyalty members, for example, free shipping with Amazon Prime or Zalando Plus.

Examples of typical promotional events or campaigns Usually, e-commerce businesses have a reason behind their promotional campaigns, whether it be timing-related such as holidays, product-related like a new product launch, or something else: Timely discounts Time-based or seasonal promotions like Black Friday, Cyber Monday, winter holidays, and back-to-school season are common reasons for discounts to run.

One example is this time-based discount for Black Friday from fashion brand Steve Madden : New products or clearance Brands may use offers to promote a new product launch, or use discounts to sell off a current item if a new or updated product will be launched soon. Beauty retailer Sephora has a loyalty program called Beauty Insider that uses a points system and exclusive benefits to reward customers: Benefits and challenges of using discounts and offers in e-commerce Benefits of e-commerce promotions E-commerce companies choose to run promotional campaigns and offer discounts for a variety of reasons.

Some of the benefits that can be achieved when properly executing a promotional campaign include: Attracting new customers: Offering enticing deals can reach new potential buyers and encourage them to try out a product or service.

Driving sales: Promotional campaigns can stimulate sales, particularly during periods when demand might be low. Increasing online conversions : Boosting conversions can be one of the biggest benefits of online offers.

Encouraging repeat purchases: Offers can give a boost to customer loyalty, as customers may be more likely to return to a business that offers ongoing deals and rewards.

Just ask us. Paid search, such as Google Ads, is a great way of driving traffic to specific products, categories, or important landing pages. And best of all? Your ads can be at the top of Google for nearly any keywords related to your business in a matter of hours.

Google Ads now even allows you to integrate your promotions into your ads. Did you know email marketing is the highest converting marketing channel for eCommerce businesses? A well-run email marketing campaign can completely transform your business, from allowing you to capture business you were once losing to gaining repeat orders on a much more frequent basis.

Promote your sale with a homepage banner, graphics, and other mini-banners throughout the website. If you have a product on sale, be sure to call out the sale on the product page. If you have a whole category of products on sale, make a note of that on the category page and on each individual product page.

The goal is the keep the sale in front of the customer. Remember, not every visitor gets to the website in the same way. Some visitors land on a category page, while others may go directly to a product page via a Google search. Wherever they land, be sure your message is there to meet them.

As mentioned above, not everyone arrives on the same page of the website. So, how do you let everyone know a sale is happening? Simple — a site-wide notification.

Usually placed in the header of the website, the site-wide notification is on every page of the website for all to see.

A simple popup offering a discount can go a long way to driving initial sales and building your email list. Be sure to update your popup each time to match the sale you have active on the website.

What better way than a countdown timer? We have seen this work for flash sales, weekend sales, and major holiday sales. Only run the timer when the sale is getting towards the end, such as the last 5 days. Every eCommerce website should have a remarketing ads campaign active.

Remarketing is showing ads on other websites to customers that visited certain pages on your website. For example, you could show a generic ad to everyone who visited your website and specific ads to visitors who looked at a specific product.

And best of all, you only pay if they click the ad and come back to your website. These ads will stand out and work best to bring back customers who may be waiting for a sale to make their purchase. Be sure to create remarketing ads for all of the most popular ad sizes.

These include x , x , x 90, x , x and more. You can also schedule these posts using automation tools such as Hootsuite.

If you really want to take social media promotion to the next level, look to have influencers post about your sale. Finding the right influencers can be tricky, but try simply messaging some of the top social media users related to your industry. There will be a charge for their post which can range from free products to thousands of dollars per post depending on how many followers they have.

Affiliates can drive a huge amount of sales to your website by promoting your products on their site. To get started you can use a bunch of different affiliate platforms, but we recommend ShareASale to get started. Remember, their goal is to sell products and make a commission.

Through ShareASale and other platforms, there is messaging functionality to email all of your affiliates at once, but I recommend directly emailing your top affiliates directly as well.

Be sure to give all of the sale details, including dates, products on sale, and active discount codes. You can also create unique discount codes for top-performing affiliates.

Often running multiple promotions at one time can make the shopping experience confusing for the customer. We recommend running one sale at a time, making it very clear to the store visitor what offer is available.

If you have a wide range of products or product lines, running a separate promotion on a per-category basis may be necessary. Our number one tip to make your online sales more effective is to use a countdown timer.

This means you visitors hopefully becoming customers! will know how long the sale lasts, realize it will end soon, and make the decision to purchase. OuterBox Has Been Named "Best SEO Services" of by Forbes Advisor. Need an Expert Marketing Team? by Justin Smith, CEO. Updated Dec 22, Article Table of Contents: Why Promotions Are Important eCommerce Promotion Ideas When to Run Website Sales Marketing Your Sale MUST-READ!

Why Is Utilizing eCommerce Promotions and Special Offers So Important? Buy Something, Get Something Else For Free Again, everybody loves free stuff.

Quantity Discount Sales Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product. Offering Reward Points Offering your customers rewards points for each dollar spent is a great way to encourage visitors to become loyal, repeat customers.

The giveaway below has collected more than 16, emails. When To Run eCommerce Sales While most eCommerce websites are practically always running some sort of special offer, there are certain times when special offers can have an even bigger impact on sales — these are often times when customers are expecting sales think Black Friday.

Advertise this on your site to encourage newsletter and email list sign-ups! Social Media Engagement Incentives e. Customer Loyalty — Reward repeat customers with special offers.

Exit Intent — When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase. Run an Email Marketing Campaign To Promote Your Online Sale Did you know email marketing is the highest converting marketing channel for eCommerce businesses?

Join our email list! Offering a discount code for signing up is the easiest way to grow your email list.

A drip campaign means a preset number of emails that are sent to a subscriber. For example, you could send 5 emails once someone joins your email list to receive a discount code and they could receive one email a week for 5 weeks. What goes into these emails is very important, so you need to think about your customers buying journey.

If the product you sell is a quick decision type order, you may want to make the time between drip emails more frequent. Sale Notification — Any time you run a sale, whether for a holiday or a flash sale, send everyone on your list an email.

A well-designed sale notification email can really drive conversions! There are even tools to integrate a countdown timer into your emails. These emails are important to create a sense of urgency and get those buyers who have yet to make a decision to pull the trigger. Be sure to send multiple emails when you have a sale.

Homepage sale banner with countdown timer. Optimize Your Product and Category Pages If you have a product on sale, be sure to call out the sale on the product page.

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